{"product_id":"harley-davidson-tonal-bar-shield-39thirty-fitted-cap-black-new-era","title":"Harley-Davidson Tonal Bar \u0026 Shield 39THIRTY Fitted Cap - Black | New Era","description":"\u003cp\u003eThe Harley-Davidson Tonal Logo 39THIRTY Baseball Cap is a fitted cap built on New Era's official 39THIRTY silhouette - the structured, mid-profile shape that's become the benchmark for quality fitted caps. The tonal approach puts the embroidered Bar \u0026amp; Shield felt patch front and centre in a tone-on-tone treatment that's more considered than a contrasting logo, and the contrasting underside of the bill adds a detail that's visible when the peak is lifted or the cap is worn with the bill up.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe 39THIRTY silhouette - why it matters:\u003c\/strong\u003e New Era's 39THIRTY is a specific cap construction - a six-panel structured crown with a pre-curved bill, built to a consistent shape that sits correctly on the head without the shapeless look of unstructured caps. The stretch fit (95% polyester, 5% spandex) means it conforms to the head without the rigid sizing of a traditional fitted cap, giving you the clean look of a fitted with the convenience of a one-size-fits-most. The visor sticker is included for authenticity - a detail that New Era cap buyers recognise and expect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOfficial New Era 39THIRTY silhouette - structured, mid-profile fitted cap\u003c\/li\u003e\n\u003cli\u003eEmbroidered Bar \u0026amp; Shield felt patch on front - tonal treatment\u003c\/li\u003e\n\u003cli\u003eEmbroidered graphics on back\u003c\/li\u003e\n\u003cli\u003eEmbroidered New Era flag logo on side - co-branded authenticity\u003c\/li\u003e\n\u003cli\u003eContrasting underside of bill - a detail visible from below\u003c\/li\u003e\n\u003cli\u003eVisor sticker included for authenticity\u003c\/li\u003e\n\u003cli\u003eStretch fit: 95% polyester, 5% spandex\u003c\/li\u003e\n\u003cli\u003eComfortable all-day wear without rigid sizing\u003c\/li\u003e\n\u003cli\u003eBlack colourway - versatile and clean\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eTonal logo - the design choice explained:\u003c\/strong\u003e A tonal logo treatment uses embroidery in a colour close to the base fabric rather than a contrasting colour - the Bar \u0026amp; Shield is visible but not shouting. It's a more understated approach than a bright contrasting logo, and it suits the black cap well - the felt patch adds texture and dimension that a flat embroidered logo doesn't have, while the tonal colour keeps the overall look clean and versatile. The result is a cap that works with more outfits than a high-contrast branded alternative.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFelt patch construction:\u003c\/strong\u003e The Bar \u0026amp; Shield on the front panel is a felt patch rather than direct embroidery on the cap fabric - the patch is applied to the cap and then embroidered, creating a raised, textured logo with more depth and presence than flat embroidery. The felt material has a quality feel that suits the premium New Era construction of the cap.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eContrasting underside of bill:\u003c\/strong\u003e The contrasting colour on the underside of the bill is a detail borrowed from performance and streetwear cap design - it's visible when the bill is lifted, when the cap is held, and when worn with the bill angled up. It's a small but considered detail that distinguishes this cap from a plain black alternative and adds visual interest without affecting the clean exterior appearance.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSpecifications:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand collaboration:\u003c\/strong\u003e Harley-Davidson x New Era\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e 39THIRTY (official New Era)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 95% polyester, 5% spandex\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Stretch fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront:\u003c\/strong\u003e Embroidered Bar \u0026amp; Shield felt patch - tonal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBack:\u003c\/strong\u003e Embroidered graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSide:\u003c\/strong\u003e Embroidered New Era flag logo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBill:\u003c\/strong\u003e Contrasting underside\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Black\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIncludes:\u003c\/strong\u003e Visor sticker\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for riding days, rallies, everyday wear, and as a gift for Harley riders who want a quality fitted cap with genuine New Era construction and H-D branding.\u003c\/p\u003e","brand":"Harley-Davidson","offers":[{"title":"M","offer_id":58299072741760,"sku":"99421-20VM\/000M","price":43.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":58299072774528,"sku":"99421-20VM\/000L","price":43.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0538\/1124\/9327\/files\/99421-20VM.jpg?v=1781886220","url":"https:\/\/www.maidstonehd.co.uk\/products\/harley-davidson-tonal-bar-shield-39thirty-fitted-cap-black-new-era","provider":"Maidstone Harley-Davidson","version":"1.0","type":"link"}